The Foundry Journal

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Recent Articles

De Beers Refuses to Offer Clarity in Supply Chain

As recently as August of 2017, De Beers publicly refused to allow its rough diamond producers to offer information on their supply chains to retail, as reported by JCK.   De Beers Senior Vice President of sightholder sales (De Beers’ list of authorized bulk purchasers of rough diamonds) sent his clients a note stating: “Several [sightholders] have contacted us recently by requesting permission to confirm to supply chain partners that ...

PROMINENT NGO LEAVES THE KIMBERLEY PROCESS CERTIFICATION SCHEME

In a further decline of the credibility of the diamond industry's way of ensuring "conflict free" diamonds, the non-governmental organization IMPACT, based in Canada, announced its departure from the Kimberley Process certification scheme the diamond industry has much touted to eradicate the trade in conflict diamonds. “Consumers are being sold something that is not real,” said Joanne Lebert, the executive director of the NGO. The sta...

Justin & Jessica

Congratulations to Justin and Jessica on their engagement! Their Diamond Foundry engagement ring features an oval rose cut and a twisted twig halo setting.  Here's their sweet proposal story narrated by Justin: "Jessica and I got together in the fall four years ago and we always look forward to the season, October especially because we really like doing Halloween related things. I started a tradition of giving Jessica a fall/Halloween t...

Brandon & Mary

Congratulations to Brandon & Mary on their engagement in Italy!  

Diamond Foundry in Paris: Miroslava Duma and Stella McCartney feature Diamond Foundry at Fashion Week Launch Event

Stella McCartney and our advisor Miroslava Duma featured our diamonds during the Paris Fashion Week 2017 Fashion Tech Lab launch at Google's Arts and Culture Center, with a spectacular presentation created by Delfina Delettrez Fendi and the fashion world's leading Bureau Betak. Over 400 luminaries attended including Diane Von Furstenberg, Donna Karan, Livia Firth, François-Henri Pinault (Kering), Delphine Arnault (Louis V...

WWD: Miroslava Duma and Stella McCartney Co-Host the Launch of the Fashion Tech Lab Movement at the Google Arts and Culture Lab in Paris

SEVEN TECHNOLOGICAL VIRTUES: The path forward in fashion has never seemed clearer than at the Google Arts & Culture lab, where groundbreaking technologies were presented at the Fashion Tech Lab’s Paris launch on Monday. “There is a revolution happening in material science, bio- and nanotechnologies. It’s coming into our industry, which, despite producing new trends every season, hasn’t changed its technology for a century,” Fas...

Vogue: A Green Evening Celebrating New Technologies to Help Sustainability in Fashion

“This is a sustainable revolution, and it is coming anyway, with or without us!" These are the words that both Miroslava Duma and Stella McCartney used to introduce Fashion Tech Lab to the 400 guests who joined the fashionable launch in Paris last night. The most connected digital entrepreneur in fashion and the popular designer cohosted an elegant cocktail party in the Google Arts & Culture offices to celebrate FTL, Duma’s latest ...

CNBC Visits the Foundry

  In Silicon Valley, where seemingly anything can be produced in a lab, so can diamonds. Diamond Foundry recently opened a new diamond lab in South San Francisco that will produce 100,000 carats a year. By using technology to mimic the natural environment for diamond formation, the quality of lab-made gems has improved to the point that, to the naked eye, they are indistinguishable from mined diamonds.Martin Roscheisen, the co-founder...

Diamonds Evolved: The latest short film from Diamond Foundry

WATCH THE FILM

Diamond Foundry Commits to Wenatchee for MegaCarat Foundry

We are pleased to announce that we have committed to Wenatchee for our planned 2018 MegaCarat foundry. Wenatchee is located in north-central Washington in Chelan County at the confluence of the Columbia River and Wenatchee rivers. Known as the "Apple Capital of the World", the city's name stems from the nearby Wenatchi Indian tribe, a Sahaptin word that means "river whose source is from canyons" or "robe of the rainbow".  We have lease...

New Foundry Opened in San Francisco

We are pleased to announce that our San Francisco foundry has achieved the capacity of producing 100,000 jewelry grade carats of diamond per year. Our new SF foundry is building America's largest above-ground diamond production.  Relative to diamonds extracted underground in Africa and Russia, which operate at an industrial scale unlike any other human activity, it is certainly still a boutique operation -- making ours the rarest of al...

Surprise: It Takes More Energy to Extract an Underground Diamond from Earth Than Cultivating One Above the Ground

Conventional wisdom would suggest that cultivating a diamond above the ground takes a lot more energy than extracting an underground diamond that Earth has already created.  After all, diamond is created using intense amounts of temperature or pressure — so once formed, it should not take so much energy to harvest it. We researched the facts. It turns out it takes an entire factor more energy to extract an underground diamond from Earth...

Certified The World's First 100% Carbon-Neutral Diamond Producer

We are pleased to announce that we are now the world's first 100% Carbon Neutral diamond producer -- and independently certified so. Our net zero carbon footprint covers all aspects of our business -- from hot-forging diamonds in our foundry to polishing them into gems; and it even covers all shipping and transportation including our employees commuting to work.  We were certified Carbon Neutral® by Natural Capital Partners, experts ...

Fast Company: This Fine Jewelry Brand Puts a (Better) Ring On it

Last year, Vanessa Stofenmacher wanted to expand her three-year-old direct-to-consumer fine jewelry brand, Vrai & Oro, to include engagement rings. But she couldn’t stand the thought of buying traditionally mined diamonds, which are often unearthed in war-torn countries and sold to fund conflicts. Here’s how she found a stone with no skeletons, and modernized the engagement-ring shopping experience along the way. ROMANCING THE STONE...

Forbes: How Unstoppable Young Achievers Make The Most of Their Time feat. Vanessa Stofenmacher

As the President and Creative Director of Diamond Foundry's Los Angeles-based jewelry brand Vrai & Oro, Vanessa Stofenmacher is chipping away at her newest lofty mission: ethical gems created in Silicon Valley labs rather than mined overseas. Her company recently added the VOW collection, an engagement ring label committed to producing “cartel-free diamonds, sustainably grown in California.” Click here to read the full article on ...

Wired UK features Diamond Foundry

This startup is growing diamonds.   For centuries, people have gone to great lengths and extraordinary costs - from the baked Namib Desert to the ice-locked Canadian tundra - to pull diamonds out of the Earth, endlessly searching for the dead volcanoes that thrust those transmuted carbon relics from the planet's core and into a special place in our imaginations. But one no longer has to go so far, or get very dirty, to find diamond. In...

Origin of Diamond Foundry

At Diamond Foundry, our mission is to cultivate the world’s most evolved diamonds. Our diamonds have incredible beauty and the highest quality, but are created without compromise. Today, the industry sells diamonds, a physically transparent product, through a very opaque process. Our team saw an opportunity to change this, and we have created products that people genuinely love and trust: real diamonds, made in America. Our diamonds are...

Jonas & Frankie

A gorgeous couple, engagement, inside out.  Congratulations!  

Inc’s 25 Most Disruptive Companies of the Year Check out why Diamond Foundry made the list.

For creating a new source of diamonds that doesn’t involve environmentally destructive mining and exploitative labor practices. WHY IT’S DISRUPTIVE Diamonds aren’t really rare. They’re just hard to get to–buried deep underground, generally in parts of the world that lack strong governments. Getting them to an American jewelry store often involves destructive pit mining, slave or child labor, violent militias, and a long chain of middlem...

Harper’s Bazaar: Miroslava Duma Brings Science Into Fashion

There has traditionally been a shortage of women in STEM (Science, Technology, Engineering, and Mathematics) roles across the board, and Miroslava Duma, is here to disrupt that shortage. An advisor to Diamond Foundry, Miroslava talks about growing perfect diamonds above ground using solar power resulting in no carbon footprint and a positive impact on the environment.   MD: "There’s another company on the West Coast called Diamond Fo...

New York Times features Diamond Foundry

Pulitzer Prize-winning journalist John Markoff profiles our company in an in-depth article in the New York Times. He articulates the essence of our technology and gives context to the process by which we developed it: “The process begins with a very thin slice of natural diamond as a substrate and then increases the size of the original diamond material by adding more layers of carbon atoms… By modifying the shape of the plasma field to...

Vogue: VOW Is Your New Source For Ethical (And Gorgeous!) Engagement Rings

Vogue covers the introduction of VOW in detail, including our “try-on system (similar to Warby Parker’s)". You will be able to choose three mock rings to try on in the comfort of your own home at no cost, with no obligation to purchase. If you’re in the market for a ring—or you not-so-secretly enjoy looking at them!—you can browse the whole collection today at vow.vraiandoro.com.” by EMILY FARRA In 2017, the possibilities are endless...

Brilliant Earth Caught in Ethical Crossfire: ‘Conflict Free’, ‘Ethical’ Marketing in an Obsure Industry

When Beth Gerstein and Eric Grossberg founded Brilliant Earth out of Stanford Business School, they had their heart in a good place and their finger on a real problem: the ethics of the diamond industry. The diamond industry has a long history of talking the “ethical” talk but all too easily glossing over some real ethical issues. The Kimberley Process Certification Scheme was one of its major initiatives — in light of blood diamonds, s...

New York Magazine features Diamond Foundry

After three years of in-depth scientific development, we are thrilled to launch Diamond Foundry to the public.  We are especially thrilled that New York Magazine took notice of our launch, helping us spread the word about our beautiful, conflict-free diamonds. “Between the labor and environmental implications of industrial mining and the illegal trade of conflict diamonds in war zones, there are plenty of reasons the $81.4 billion a yea...

Diamond Foundry XO Barneys New York

Our cultivated diamonds are now available at one of America's iconic department stores. Innovation meets beauty in exclusive designer collaborations showcasing the elegance and versatility of unique, certified diamonds cultivated in California. Barneys New York was started in 1923 by its founder pawning his wife's engagement ring. His motto was "No bunk. No junk. No imitations." Learn more about the collection at Barneys New York  

Fast Company: This Startup’s Plasma Reactors Create Conflict-Free Diamonds For The Millennials

While filming “Blood Diamond,” Leo DiCaprio says he was horrified to learn the brutality mining funded in Africa—so he invested in Diamond Foundry. Fast Company Article by Elizabeth Segran How was that made? What’s in it? Where’s it from? Were the workers exploited? Were the cows pumped with antibiotics? Is it gluten-free? Consumers nowadays, especially millennials, are increasingly demanding transparency in what goes in and on their bo...

Igor & Josipa

Congratulations to your engagement!  

Business Insider on Diamond Foundry

Business Insider reports on Diamond Foundry’s public launch in an article by Alyson Shontell. The article explains not only the inspiration and investors behind our company, but also delves into the scientific process as well:  “An investor in Diamond Foundry likened the process to growing a plant. You need a seed from another plant for a new one to grow. In this case, a small slice of a natural diamond is used as the base, or “seed,” t...

Vogue: Diamond Foundry and Pamela Love Awarded Pure Earth Impact Award, Molly Bair Models Exclusive Piece

Pure Earth, an international nonprofit that leads in global toxic pollution cleanup, today announced that Diamond Foundry and Pamela Love have won this year’s Impact Award. A special piece designed by Pamela Love with diamonds cultivated by Diamond Foundry is now available as part of the Pure Earth Heavy Metal Benefit Auction. Modeling sensation Molly Bair agreed to model for the piece. Diamond Foundry was also recently featured at the...

Forbes: The Fate Of Engagement Rings Rests In Man-Made Diamonds

Our Creative Director and the President of our jewelry unit Vrai & Oro, Vanessa Stofenmacher, is profiled in a Forbes article. For This Young Entrepreneur, The Fate Of Engagement Rings Rests In Lab-Grown Diamonds By Rachelle Bergstein Vanessa Stofenmacher is accustomed to feeling like an outsider. When she launched her Los Angeles-based startup Vrai & Oro in April 2014, she was a twenty-something soft-spoken blonde with no ba...

Business of Fashion: Diamond Foundry and Vrai & Oro Are Betting On Re-Energizing The Diamond Market

The fashion world’s preeminent Lauren Sherman writes a feature about Diamond Foundry in The Business of Fashion: With the help of a network of close-knit fashion insiders, start-ups like Diamond Foundry and Vrai & Oro are betting that manmade stones will re-energise the diamond market. Read the entire article

Diamond Foundry Photographer Honored By Netflix Originals

The photographer behind Diamond Foundry’s website photography is now featured in a new Netflix Originals: Esquire: If You Love Great Design, You Need to Watch This Show

Mercury News: Diamonds From Foundry Backed By Leonardo Dicaprio: Glitter Without Gore

There’s Nothing Romantic About Mining. Leonardo DiCaprio liked the gems from Bay Area firm Diamond Foundry so much, he invested in the company. The “Blood Diamond” movie star has touted the company for “cultivating real diamonds in America without the human and environmental toll of mining.” Its gems come from a “plasma reactor” and not from the Earth. Read the entire article

Foundry Diamonds Out & About In NYC

When Wendi Murdoch, China top actress / UNEP & Gucci Ambassador Li Bing Bing (Wikipedia), and the “art world’s high-roller specialist” (WSJ) and Christie’s Vice Chairman Xin Li go out for dinner in NYC, who is hanging in there (right lower corner on photo)? A Diamond Foundry diamond set in a piece by Charles Del Vie Castel sold at Barneys New York.

InStyle: These Diamond Engagement Rings Are Leonardo DiCaprio-Approved

BY: ANGELA SALAZAR JANUARY 24, 2017  If you’ve been dreaming of a Leonardo DiCaprio proposal since his Titanic days, we now have some insight into what sort of ring the star might pick out for his future bride. Los Angeles-based jeweler Vrai & Oro, known for its delicate designs, recently launched its first wedding collection, Vow. And while its timeless styles are enough to make us swoon, the fact that DiCaprio is an active invest...

Launching VOW: Engagement Rings For The Modern World

We are excited about today’s launch of VOW: engagement rings for the modern world. This is the first product of Diamond Foundry teaming up with Vrai & Oro’s founder Vanessa Stofenmacher (recently named a Forbes 30 under 30 winner) and her really talented team. At Diamond Foundry, we set out to reinvent diamond jewelry from mine to finger — and the launch of VOW today marks the completion of this entire cycle. We create diamonds fro...

Now Available for Designers: Unique Semi Rough Diamonds

Diamond Foundry is now making available “semi rough” diamonds featuring original, ‘as grown’ rough diamond opened up with select polished facets to showcase the one-of-a-kind nature of each diamond. Designers who enjoy creating one-of-a-kind pieces will enjoy working with these dramatic pieces. View our current inventory of semi-rough diamonds  

CNBC Names Top 50 Disruptors: #33 Diamond Foundry

CNBC today announced its 4th Annual Top 50 Disruptors selection, which features private companies in 15 industries whose innovations are revolutionizing the business landscape. Diamond Foundry was listed among Uber, AirBnB, SpaceX, Snapchat, Lyft, WeWork and 49 others:  The post CNBC names Top 50 Disruptors: #33 Diamond Foundry appeared first on Diamond Foundry.

CNBC Visits the Foundry

We were happy to host CNBC at our foundry to discuss how our veteran solar-energy team set its sights on the diamond industry.  Video and transcript of the interview with two co-founders below.   Link to Video: http://cnb.cx/1OwXZBp   Martin:  We are Diamond Foundry, and we make diamonds like nobody else. We culture them, creating jewelry grade diamond gems. Our team’s background is in solar power innovation, and we were looking for so...

WSJ: De Beers Tries to Counter the Threat of Cultivated Diamonds

The WSJ reports about De Beers being bedeviled by man-made diamonds. It’s a headline that the WSJ put above the FBI clearing Clinton of her emails three days before the Presidential election. The WSJ uses the language of De Beers, calling cultivated diamonds “synthetic” even though even the FTC has stated that cultivated diamonds are not accurately referred to as such. De Beers diamonds are then called “real” even though cultivate...

Observer: A Collaboration That’s Tough To Top

The Observer notes in its Style & Design section: “This is reportedly the first time a major retailer has agreed to a collaboration with a cultivated diamond company and it’s certainly going to be a tough one to top.” “Diamonds might be a girl’s best friend, but they certainly don’t have the same cheerful relationship with the environment. […] That’s why plenty of brands are placing their bets on cultivated diamonds, which are stone...

The Making of a Brand

When NYC based brand marketing team arrived at photography, they engaged none other than Platon and Jamie Chung. Enjoy the look behind the scenes! The post The Making of a Brand appeared first on Diamond Foundry.

AVENUE: Three of Today’s Biggest Names in Jewelry Partner with Diamond Foundry and Barneys

Luxury Magazine AVENUE (“Affluence Meets Influence”) writes: “Diamond Foundry has announced a new partnership with New York’s iconic department store to present a capsule collection of limited-editions with three of today’s biggest names in jewelry.” “This collection marks the first time a retailer has collaborated with a cultivated diamond company. (What took so long?)”   “Working with Diamond Foundry has allowed us to design a new co...

Diamond takes hours to form in Earth (not billions of years)

Some people think that Earth diamonds take billions of years to form.  But the fact is that today we know that the process of forming diamond itself can just take hours and days under the kinds of pressures available deep inside the Earth. (Of course, then diamonds can lie in the ground for any length of time.) Deep inside the Earth, there exist pressures of 5GPa and up to 350 GPa and higher.  Under those conditions, we now know diamond...

Diamond Mining in Canadian Lakes, On Pristine Beaches

Last year De Beers opened a diamond mine in the Canadian Tundra, requiring it to drain an entire lake while killing nearly twenty thousand fish. In addition to a lot of dead fish, aboriginal groups are finding the mine’s environmental review to not address concerns about water quality or the future of the lake after it was drained for mining. In Southwestern Namibia, 10,000 square miles of pristine, untouched beach - nearly 3% of the e...

Ring Anatomy: Learn Lingo of Our Diamond Designers

Diamond designers have a language all their own. It’s not just the “sticky up-y part;” its the prongs. It’s not the “side of the ring,” but the shoulder. Shopping for a ring can be daunting, especially if you intend to customize it. To narrow in on what you want, it helps to know the lingo. Consider this the legend to your ring’s map, explained! Head The head of the ring refers to the parts that are elevated from the shank. This often ...

Diamonds Are Not Rare

Mining is the ultimate mass production.  It occurs at a scale unlike any other human activity. Extraction of diamonds from the earth has rapidly grown from less than one million carats per year when diamond marketing started to a production of more than 180 million carats per year now.   In comparison, our own diamonds represent less than 0.1% of all diamonds on Earth.  

Lee & Stephanie

Diamond Foundry wishes all the best to Lee & Stephanie’s for their engagement.

An ethical diamond venture that has backing from Leonardo DiCaprio

CNBC writes about why Diamond Foundry was selected one of the top 50 companies honored in 2016: Leonardo DiCaprio has a diamond proposal for you. The Oscar winner is among an elite circle of Hollywood and Silicon Valley backers behind Diamond Foundry (Disruptor No. 33), a Bay Area company that claims it uses technology to accomplish what alchemists and others have attempted in vain for centuries: growing diamonds and other precious sto...

Vogue Features Foundry Diamonds

In its special Met edition, Vogue editor Molly Creeden reports about Diamond Foundry in a feature article. “The company was founded by […] a solar-panel trailblazer of the early aughts, Stanford alum, and all around varsity member of Silicon Valley.”  

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