The Foundry Journal

By Category: Recent Articles

In The Media

WSJ: De Beers Tries to Counter the Threat of Cultivated Diamonds

Nov 07, 2016 BY Diamond Foundry IN

The WSJ reports about De Beers being bedeviled by man-made diamonds.

It’s a headline that the WSJ put above the FBI clearing Clinton of her emails three days before the Presidential election.

The WSJ uses the language of De Beers, calling cultivated diamonds “synthetic” even though even the FTC has stated that cultivated diamonds are not accurately referred to as such. De Beers diamonds are then called “real” even though cultivated diamonds are officially just as real.

Still, it is an honor for any young company to be considered a threat to a cartel-like system!

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